In my role as a client engagement advisor (CEA), I provide advice and connections to relevant resources to support firms appropriate to their stage of innovation and growth journey. I often provide advisory services by matching early-stage firms with other organizations and programs. Receiving early-stage advisory services can be a turning point for many small and medium-sized businesses, as it can create momentum for companies to keep innovating and growing. CEAs have a trusted network of stakeholders and partners at the regional and national level, and we work together to provide optimized service to firms. What I enjoy about NRC IRAP is that we are supporting innovative firms and, as a result of what we do, we are learning all the time. I consider myself fortunate to be part of an organization where there is so much expertise, collaboration and passion to help our firms and our colleagues succeed.